Backup Anytime

Recent visitors may be familiar with our latest poll which is still running. Far from scientific, the current poll which was started on Monday of this week may run for a number of weeks before Backupanytime review the results. Rather than have the current poll results reviewed prior to the last poll we are therefore prompted to review the July poll results here and now.

In July we ran an online poll in order to determine the level of understanding of online backup which was attributable to our visitors. This was a visitor survey, not a test and therefore results are not scientific, are from a small sample and dependent on the respondents understanding of the questions and honesty in answering. All results have been rounded to the nearest digit. Backupanyime in reviewing the results found them somewhat limiting in scope of visitor knoledge assessment but of potential use from a web analytics viewpoint.

The Backupanytime review of the poll results are interesting.

The following are the main findings.

Visitors to our online storage blog are more technical than visitors to our online backup website.

This is not too surprising. The main site is kept simple intentionally to assist non technical owner manager visitors in making decisions regarding data backup. The blog however has a much wider focus and we allow a greater level of technical online backup information and increases topic roam in blog content.

Visitors to our data storage white papers are the highest qualified visitors we have.

Somewhat of a contradiction as the white-papers area is on the main site. Add to this that many of the white papers are of the ”for dummies” type and we can only venture that these technical visitors are reading from a common selection of technical documents. 

Most people visiting the data backup FAQ area are not Backupanytime clients.

This points to online backup frequently asked questions being used as a pre-purchase research tool as opposed to post purchase self learn documents. Most FAQ writers would find this interesting.

Almost half of our blog visitors are in a competing or complementary I.T. business.

Our target audience is the online backup end user and indeed the intended online backup end user but while the large number of trade visitors could be a concern, we are flattered that they find the site interesting.

Less than 40% of visitors are in Ireland or the UK.

This is a concern for us as our focus is primarily the UK and Ireland. Given that 60% of our visitors are based outside our target audience we will need to have this examined by experts. We provide services to clients outside of the UK and Ireland but to date this is minimal and support for UK and Ireland is uniform in time zone and language whilst being very close from compliance and legal viewpoints.

Almost twenty five percent of visitors had been on the site before.

Nice to see they are coming back. Not sure what this figure should be.

40 percent said they would visit again, half of those frequently.

I think that should be considered satisfactory.

How do these figures compare with Google analytics?

Some can not be compared such as user computer education and experience. Other data may be compared but does not colate at all. Our analytics figures show our home page to be the most popular starting point. The survey does not lean in that direction. Analytics shows a higher return visitor rate and a relatively high German and USA visitor rate which does not come through in the poll. Analytics also shows “Is tape dead?”  to be our most visited page outside of the home page. This does not feature in our poll at all.

In conclusion.

The numbers are not big enough and the period not long enough to draw any specific conclusions. We are however satisfied that visitors are finding the site for the intended search queries, are satisfied with the content, likely to return and often do. What about conversion you ask. Most of our clients hear about us through word of mouth. Only a handfull of clients per month avail of our services as a consequence of a web search. We believe however that the website is used by interested parties who found us through other mediums and have a look at specific pages such as the Backupanytime online backup review and testimonial page before calling.  In short, a small prcentage of clients find us because of the website. A large percentage sign up as a consequence of it after finding us.